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How to Protect Yourself as a Business Owner

Le 14 novembre 2017, 15:57 dans Humeurs 0

Becoming a business owner in any economic climate is a risky task, and there will be many obstacles that stand between yourself and your success throughout the years. Whether you are faced with legal dilemmas, debt or security threats, the main goal should be to protect your business and to set yourself and your employees on the path to success. Nobody begins a business with the mindset of failing, but the harsh reality is that 90% of new start up businesses fail within the first two years. If you want to be a successful business owner, then it’s important to gage the subtle nuances of your respective market, and to protect yourself and your business from everything that could go wrong. Here are some precautionary steps that every new business should take in order to ensure business success...

Choose your words and actions wisely:

As a business owner, one wrong move and your reputation could face irreparable damage. It’s important to make sure that you carefully think about everything you say to your employees, clients and to the press, as anything that could be slightly misconstrued could be damaging to your businesses reputation. Making elicit claims against your clients, competitors or about the government could have serious and in some cases legal ramifications. As well as saying explicit or discriminatory things, it’s important to also steer away from making potentially empty promises. As a business you should be aiming to say that your business aim is to please the customer, rather than to provide a specific outcome. You will find that you will be held accountable for every empty promise you make to your clients or customers, so it’s always a good idea to get out of the habit of doing this.

Protect your business data:

One of the biggest threats that small businesses face on a daily basis is having their cyber data compromised. Hackers seek to break into businesses’ online files to access their banking information and other sensitive information that could be used against the company. As we move into a technologically focused business, the need for more rigorous cyber security practices is becoming increasingly important. Security software, proxies and spyware removal programmes should be added to every computer in operation in order to maintain a higher level of cyber security.

Keep adequate insurance:

Every business should have liability coverage, and professional indemnity insurance in case a customer is unsatisfied with their services. As well as this, it’s also important to have building protection as a standard, which should cover anything from theft, vandalism, damage to the building etc. Insurance is your business's safety net, so it should not be taken lightly. For anything that could possibly go wrong in your business, be sure to seek insurance that can either cushion the blow or can rectify the damage that has been caused.

 

Being a business owner can be equally as stressful as it is enjoyable, so it’s important to make sure that you are prepared for everything that could possibly happen. Study your market obsessively, protect your business in every way possible, and be sure to account for and protect your finances frivolously.


(Bio: Alice Porter is an avid business writer who writes for the Professional Indemnity Insurance Company. Her aim is to share her knowledge with like minded professionals and business owners)

Building Brand Awareness:

Le 30 octobre 2017, 16:12 dans Vie professionnelle 0

Starting a business is tricky, and what’s made it even trickier is how many people have the same ideas, the same drive and who are trying to open a business right around the corner from you. So, what makes a difference in a sea of competitors? Having industry insight is always a bonus when it comes to being the best. So, here are some of the best tips to build brand awareness for your company.

Spend to make money:

If you want to make money, you’re going to have to open up your wallet or purse and spend a little bit first. The best way to build up brand awareness is to let people sample your brand, so whether you hand out free samples and products for your potential clients and customers to try, this will also make your brand more favoured and in tune with them.

Speak to industry experts:

Networking with your competitors can really help to get a better understanding of the things that you can be capitalising on as a business owner, and also how to do things the right way. If you want to stand out at a networking event, then buying branded lanyards from companies such as Lanyards Online can really help people to remember your overall brand and service.

Go digital:

 

Going digital is something that every business needs to work towards. If you don’t already have a website, then it’s important to get one! Everybody has a website, so again how do you make sure that you are standing out in the crowd against all of your competitors? Investing in something like SEO, can help you to get in front of the right people at the right time. Once you have a digital plan in place, you will find that you will get a whole host of new customers and interest with your brand.

4 Brands You Need to Know About:

Le 18 octobre 2017, 18:39 dans Humeurs 0

Have you ever noticed that all of the high street fashion is pretty much the same? There’s not one thing that is different between all of the shops that are out there, which is why you should start to dig deeper into the world of fashion. Don’t worry, we have done all of the hard work so you don’t have to. Here are some of the best menswear brands you need to know about.

Jameson Carter

Starting off being a hat company, this brand has absolutely blown up in the last 12 months, and all of their stock is literally flying off the shelves of their stockists. Born in Warrington, Jameson Carter has become one of the biggest menswear brand names in the UK. If you’re looking for the everyday relaxed, yet stylish look, then definitely give this brand a look-in, you won’t be disappointed.

Bee Inspired:

This brand launched in 2013 and delivers some of the funkiest, funnest and fresh style trends to men everywhere. This brand was set up by Mark Corcoran and Steven Robb, you may have heard of them… they are ex footballers after all! This clothing brand is an online and in store brand, stocked in the likes of Ark and Footasylum. The clothes they design are great for the gym and a day out with the lads.

Criminal Damage:

Criminal Damage is an urban streetwear brand that is the sister company to none other than Boy London. Known to have been a major player in the urban streetwear scene is East London, this brand has been making shockwaves in the fashion industry since 1991. One of the best things about this brand is that they cater to a lot of different personalities and styles, so there’s something for everyone.

Cortica:

 

This footwear brand is known for making sporty, unique and luxurious trainers. These trainers come in everything from leather to green velvet.. Sound amazing? It’s because they are. This brand will have people turning their heads in the street and asking where you got your shoes from all the time. Sound like something you’re up for? Then get involved and check them out.

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